Video has become an incredibly powerful tool for connecting with your employees and enhancing your internal communication efforts. But you might be wondering, how can you create high-quality videos without breaking the bank?
Well, you're in luck! In this blog, we're going to share practical and budget-friendly strategies for generating video content for internal communication. From utilizing user-generated content to leveraging free or low-cost video editing tools, we'll explore a variety of options that will help you create compelling videos that captivate your team.
Let's dive in!
"The best camera is the one that's with you." - Chase Jarvis, Chief Executive Officer of CreativeLive
Your smartphone can be your most accessible video production tool. With advancements in smartphone camera technology, you can capture high-quality videos right at your fingertips. Explore various video recording apps, utilize built-in editing tools, and invest in affordable smartphone accessories like tripods or external microphones to enhance the quality of your videos.
A study by Wistia found that screen recording videos have an average engagement rate of 89%. Screen recording is a cost-effective way to share tutorials, presentations, and software demonstrations with your team. Use free screen recording software such as OBS Studio or built-in features like QuickTime (for Mac users) or Xbox Game Bar (for Windows users). These tools allow you to capture your screen activities and add voiceover commentary to create informative and engaging videos.
Your employees are a treasure trove of authentic and relatable video content. Encourage them to share their stories, insights, or creative ideas through short video clips. Create designated channels or platforms for employees to contribute their content. According to Brightcove, videos created by employees receive 10 times more views than content from the brand itself. By harnessing user-generated videos, you can foster a sense of community, boost employee morale, and create a culture of inclusivity and collaboration.
HubSpot reports that 96% of people have watched an explainer video to learn more about a product or service. Animation is a versatile and cost-effective way to communicate complex ideas, processes, or concepts. Utilize online animation tools such as Powtoon, Vyond, or Biteable to create captivating, animated videos. These platforms offer user-friendly interfaces, pre-designed templates, and customizable characters and objects, allowing you to bring your ideas to life in an engaging and visually appealing manner.
A study by Wistia reveals that shorter videos up to 2 minutes long have higher engagement rates. While shooting videos is crucial, the editing process adds that final touch of professionalism. Explore free or affordable video editing software like iMovie, DaVinci Resolve, or Adobe Premiere Rush. These tools provide a range of editing features, including trimming, adding transitions, overlaying text, and incorporating background music. With a little creativity and practice, you can transform your raw footage into polished videos.
At Sparrow Connected, we understand the importance of creating compelling video content for internal communication without breaking the bank. By delivering those videos to the right employees, on the right channels, at the right time using our omnichannel internal communications platform, we can elevate your internal communication strategy and help you achieve your goals.