April 28 marks World Day for Safety and Health at Work, a global reminder that protecting workers is more than just a checklist—it’s a commitment.
Traditionally, safety at work meant helmets, emergency drills, and hazard signs. Today, it’s also about something just as vital: how employees feel.
The idea of safety has evolved. It’s no longer just about guarding bodies; it’s also about guarding minds. Psychological safety—feeling secure to speak up, take risks, and express oneself without fear—is as important as physical protection.
This shift means internal communication professionals have a bigger role than ever. They are now the storytellers, connectors, and champions of safe cultures. They create environments where employees don’t just survive—they thrive.
Let’s break it down:
Both types of safety are essential. According to Gallup, only 3 in 10 employees strongly agree that their opinions count at work—and that lack of psychological safety leads to disengagement, stress, and high turnover.
When employees feel both physically secure and mentally supported, they’re more likely to be engaged, productive, and loyal.
Your internal communications team isn’t just relaying messages. They’re building trust. Here’s why safety must be part of your communication game plan:
This World Day for Safety and Health at Work, try a week-long campaign. Here’s what you can include:
Creating a culture that prioritizes physical and psychological safety takes more than good intentions—it requires the right communication tools. That’s where Sparrow Connected comes in. Our platform is designed to help organizations build trust, creates transparency, and create space for two-way communication—exactly what's needed to support the mind, body, and soul of your workforce.
Need to keep safety messages front and center? Use automated campaigns to send consistent, scheduled safety reminders across mobile apps, email, intranet, and more. Want to normalize mental health conversations? Tap into our content personalization to deliver relevant wellness resources to different employee groups. Looking to give employees a voice? Enable pulse surveys, anonymous feedback channels, and real-time engagement insights that help you listen—and act.
With targeted messaging, you can ensure frontline teams, remote employees, and office staff all receive safety communications in the way that works best for them. Recognizing safety champions is easy too—with employee shoutouts and storytelling tools like podcasts and videos built right into the platform.
At Sparrow Connected, we’re not just about broadcasting messages—we’re about helping you create meaningful conversations around safety. That’s how we help organizations move from compliance to true connection.
In today’s workplace, safety is non-negotiable. And it’s more than signs and safety drills—it’s also about emotional support, honest conversations, and making sure everyone feels heard.
Internal communications is the bridge between what leadership says and what employees feel. When you create a workplace where safety is the norm, not the exception, you’re building more than a team. You’re building trust, engagement, and a culture of care.
To help you strengthen your internal comms strategy, download our free asset from last week: "Interactive Employee Engagement and Communication Survey" It’ll help you build a safer, stronger communication framework—because your team deserves nothing less.