Think about the last time an internal email made you smile, not just because it was Friday and there were donuts in the break room, but because the message spoke to you. It’s a rare feat indeed. Yet, when a company cracks that code, it's like finding a four-leaf clover in the world of corporate communication. Do you know? Employees who report receiving recognition recently are twice as likely to be engaged at work. Now, imagine channeling that kind of good fortune into every message within your organization!
Organizations mastering emotionally understanding messaging have turned their way into their employees' hearts. One key factor that has helped organizations reap significant benefits is the practice of repurposing communication to be employee-centric — an approach based on the concept of emotionally charged messaging.
Start with what's in it for them—the trusty "WIIFM" principle. Imagine your subject lines as appetizers; they need to be tempting enough to make your employees want to feast on the main course. Then, feed them real sustenance with a message that resonates personally and professionally.
Next up, stir the emotional pot. Positive emotions can amplify people’s attention and memory. That’s why communication should vibrate with feelings—craft your messages to not just inform but to make them feel a swell of pride, excitement, and even joy.
The third magical strategy locks in engagement with content that paints a compelling picture of the benefits for your employees—kind of like visualizing that perfect beach getaway on a chilly day.
Now, I know what you're thinking. "Sure, that sounds great, but how do I practically implement it?" Let’s chat about how we at Sparrow Connected have been weaving this strategy into the fabric of companies just like yours.
Imagine a platform where you can target not just by role or location but by the very pulse of employee interest and departmental needs.
With Sparrow Connected, you can personalize your organization's messaging approach to the right people at the right time! Personalizing your internal communications could lead to a 12% increase in employee performance! It’s about furnishing every message with the potential to be that freshly brewed cup of coffee that warms the spirits and sharpens focus.
Sparrow Connected is the complete internal communications platform that offers a truly mobile, truly digital, and truly personal experience. With its unique features such as implementing an omni-channel strategy, flexible content management, Sparrow Connected helps create, distribute, manage, and measure internal communications, ensuring messages resonate with employees.
Sparrow Connected can assist in implementing the 'WIIFM' approach, by targeting communications to specific groups or personnel, enhancing the relevancy and resonance of your content. Furthermore, the platform can help in building engagement and pride, offering tools for employee spotlights or success stories, making it easier to acknowledge and appreciate employees, by this means boosting morale and empowering employees.
To conclude, shifting the communication paradigm from a conventional organization-centered approach to a more engaging employee-centric model has proven substantial benefits. Sparrow Connected is not only streamlining this transformation but also elevating it to new levels.
Take the first step towards developing and improving your internal communication strategy with Sparrow Connected. Sparrow Connected is offering a free 30-minute Internal Communications Consultation to help your organization grow.
Reach out today to explore how you can enhance your organization’s internal communication strategy and enjoy the associated benefits!
Say goodbye to emails lost in the void and say hello to messages that matter, resonate, and invigorate—because that's how you transform an organization, one heartfelt message at a time.