By Chris Izquierdo on September 17, 2021


If you’re reading this blog post, you’ve likely invested in other corporate communication platforms before. They presented at a conference, you researched them, and everything seemed to check out—but they ultimately failed to give you the results you were looking for.

So how is partnering with Sparrow going to be different this time around?

In this blog, we’ll share everything you need to know about the benefits and features of Sparrow that will help you achieve your goals and deliver value throughout your organization.

Easy Integration for Maximum Adoption

One of the biggest challenges that organizations face with their corporate communications is widespread adoption. Even if your company has the best tools, employees can be hesitant to adopt new technology for a variety of reasons such as poor training, unclear expectations, and more. The result can often be wasted company dollars and lots of frustration.

So how can your company get past these obstacles and implement a corporate communications platform that the entire company will love and benefit from? 

Sparrow makes it easy. According to CITE Research, 69% of workers waste up to 60 minutes a day navigating between all of their organization's different apps, which can easily disrupt their train of thought. So instead of disrupting your employees’ current routines and habits, Sparrow’s platform integrates with the channels your workforce is already using on a regular basis, such as SharePoint, Microsoft Teams, Email, and SMS. We even have a fully brandable mobile app. This level of integration brings communication to the channels your workforce is already using, minimizing organizational change management—a process that often requires a good amount of careful planning and follow-up—while also maximizing adoption.

Personalized Messages for Powerful Engagement

We’ve all heard that employees these days crave a connection to where they work, and that increasing employee engagement leads to more productivity, less turnover, and increased revenue. But for business leaders, achieving that is easier said than done. In fact, according to the most recent Gallup report, only 36% of U.S. employees are engaged in their work and workplace—with 15% of employees being actively disengaged and reporting miserable work experiences.

Fortunately, Sparrow makes it easy to craft individualized conversations with your employees. As an employee, perhaps nothing feels worse than thinking that you’re just another cog in the machine—and nothing enforces that feeling more than company-wide communication blasts that are impersonal. However, by segmenting your workforce and communicating only what’s relevant to these different groups, you can create a personal touch that your employees will appreciate. 

On top of support for personalized conversations, Sparrow’s platform enables intelligent reminders to further increase adoption. Sparrow keeps all of your workplace channels in sync so that once an employee reads a post in one channel, the platform marks it as read for that employee on every channel. Since employees no longer need to dig through countless messages on different channels to uncover new and important information, they can now easily move from one channel to another with minimum disruption. 

Sharp Analytics for Continuous Optimization

Have you ever spent hours doing manual work to get even the simplest of communication metrics? If the answer is yes, you're not alone. Just a few years ago, a survey found that 41% of internal communication professionals had no way of tracking user activity or how much content is viewed on their internal comms technology platforms. 

That’s why Sparrow has made it easy for leaders to not only get basic metrics but also go deeper with automatically generated and easy-to-understand dashboards. As a result, you have the exact reports you need to understand which communication strategies are working and which ones are underperforming. Sparrow can even give you access to read and comprehension analytics before you publish any communications—letting you refine your message for the optimal content length, readability, tone, sentiment, and more before it even goes out. 

Turn Over a New Leaf with Sparrow

Many companies have been burned by third-party communication platforms before—the Sparrow team has heard their grievances and partnered with them to turn things around. At the end of the day, your business deserves the best communication tools out there so you can engage your employees, boost productivity, and bring value throughout your workforce. Sparrow believes in the power of workforce communications and can help your business stay ahead of the competition. Book a conversation with us today.

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