Sparrow is a powerful communications platform with many features that can make a significant difference during these times. We’ve started a new series entitled, Prescriptive Guidance, where we will highlight a key feature and demonstrate how you can use it right now to help connect and inform your people. Each post in this series will highlight a key feature and how you can use it right now to help connect and inform your people.
Channels (formerly topics and tags) are at the heart of Sparrow. Employees subscribe to channels to personalize their news feeds. This means that each post that is assigned to a subscribed channel will show up in employee’s feed.
There are three types of channels in Sparrow:
How to set up your channels for a COVID-19 response
Here are some suggestions on how you can configure Sparrow channels to optimize your crisis response. In this example, we have defined several channel groups such as Division, Interest, Region, etc. They are all visible in the left panel of the screen. Each of the groups contains a set of channels. This is what a COVID-19 channel can look like:
For larger organizations, having a general channel may not be enough. Typically, we recommend that larger companies create channels for each division and region. For example:
In addition, regions can be broken out:
Each of these channels can be made mandatory, default, or restricted. You can use the same approach to streamline your audience targeting during COVID-19. For example, if you had a division that was temporarily shut down, you may want to create a channel within the COVID-19 Group that talks specifically to those affected.
Finally, during a crisis, internal communications is what drives morale. That’s why, if your comms team has the bandwidth, we also suggest adding two more channels for a bit more upbeat content:
At Sparrow, we believe that focused corporate communications can be transformative. Instead of a collection of broken tools that do not work together, corporate communications should have the same power that your marketing team does. Corporate Communications should be able to reach the right employees, with the right message, on whatever platform they are using, and be able to measure every interaction. We believe that it is time to change the world of corporate communications with a true corporate communications platform that understands what it means to be a communicator.
Book a conversation with us today. “[Sparrow] has proven invaluable…” – Corporate Communications, Hamilton Health Sciences