---
title: Taking a Different Approach to IC Strategy with Shan Chatoo
description: ICON Podcast challenges conventional thinking about internal communications.
---

[ICON Podcast | Sparrow Connected ](https://www.sparrowconnected.com/icon-podcast)

# [Taking a Different Approach to IC Strategy with Shan Chatoo](https://www.sparrowconnected.com/icon-podcast/episode-2)

 Written by [Julie Ford](https://www.sparrowconnected.com/icon-podcast/author/julie-ford) | Nov 17, 2022 7:06:00 AM

Listen to this episode to learn:

- How to develop an effective internal communications strategy
- Why it's so important to uncover your company’s challenges before developing your strategy  
- How to determine when a company will benefit from an internal comms platform
- Why listening is the first step to learning about any organization
- How to build and scale a successful internal comms team
- And more! 

 

 

[View full post](https://www.sparrowconnected.com/icon-podcast/episode-2)

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