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How Ingredion Capitalizes on Opportunities to Connect a Diverse Global Workforce in Partnership with Sparrow Connected  

SOLUTIONS / CUSTOMER STORIES / INGREDION



 

Company Overview

Ingredion is a globally recognized leader in ingredient solutions, dedicated to transforming plant materials into innovative ingredients that enhance everyday products across various industries. With a rich history spanning over a century and a workforce of approximately 12,000 employees distributed across the world, Ingredion operates in over 120 countries and serves customers across 60 diverse sectors - sweeteners, starches, nutrition ingredients, and biomaterials, which play a crucial role in a wide range of applications, from food and beverages to pharmaceuticals and paper products.  

  • Multinational company with a large global footprint  
  • Operates in 120+ countries. 
  • Serves customers across 60 diverse sectors.  
  • Global team of approximately 12,000 employees 
  • Legacy spanning over 100 years  
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Ingredion's Internal Comms Objective: Enhance Internal Communications Across a Diverse, Global Workforce 

 

Delivering relevant communications to a large, global workforce comes with complexities. Time zones, languages, cultural considerations and so much more all come into play. In order to achieve their objective of enhancing internal communications across their diverse, global workforce, the team knew they needed an internal communications platform with three key capabilities:  

Limitations of employee data with Active Directory made creating targeted email distribution lists complex and time-consuming.  

Due to targeting challenges, communications, primarily emails, were often sent to larger groups than intended and employees were, at times, overwhelmed by an excess of irrelevant emails, impacting open rates and engagement.  

While English is the primary business language at Ingredion, to foster engagement and inclusion among the workforce, delivering communications in an employee’s preferred language was a necessity. Doing this was cumbersome, manual and required multiple channels and emails.   

Sparrow Connected’s Solutions

After meeting with the Sparrow Connected team, it became clear that the platform would not only meet Ingredion’s top criteria, but also unlock numerous additional benefits.  

Here’s how Sparrow Connected helped.

CAPABILITY
Accurately Target Discrete Audiences  

SOLUTION
Smart Audiences through Workday Integration   

By seamlessly integrating Sparrow with Ingredion’s HR system, the team can:  

  • Create Smart Audiences to target employees based on fields such as Market, Country, Location, Employee type, and Management Level  
  • Dynamically target specific audiences without relying on IT support  
  • Rely on dynamic updates nightly to account for onboarding, job changes and promotions, and offboarding.   
  • Access current, accurate employee information within Sparrow Connected   
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CAPABILITY
Greatly Reduce the Reliance on Email   

SOLUTION
Contextual News Feeds 

Using Sparrow’s contextual news feed feature, the Ingredion team is now:  

  • Delivering content relevant to employees’ markets, countries, roles, and subscription preferences  
  • Reducing the reliance solely on email with a multichannel platform and ensuring communications are targeted and relevant.  

CAPABILITY
Communicate in Preferred Language  

SOLUTION
Multilanguage and AI Translation Features    

Leveraging Sparrow’s built-in multilanguage communication and AI translation features, Ingredion employees:  

  • Select their preferred language for content consumption from one of 16 Ingredion-supported languages.  
  • Consistently receive content in their preferred language across all communication channels, including SharePoint, Teams, mobile, and other platforms  
  • Easily toggle between languages on a per-post basis  
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Sparrow Connected has greatly elevated our internal communications function at Ingredion. By seamlessly integrating with our Workday HR system, we now have the ability to create smart audiences and target our employees based on specific criteria without relying on IT support. We are now giving employees information they want, need and subscribe to, improving engagement at all levels throughout the organization. This has significantly improved the accuracy and efficiency of our communication distribution.”

Cliff O’Neal
Internal Communications Lead at Ingredion

Results  

Since the implementation of Sparrow Connected in August 2023 Ingredion’s internal communications team and the global workforce have experienced significant improvements. The criteria that the team presented Sparrow have been met, along with several additional benefits being recognized across the company, including:  

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Consistent Branding  

Through the process of implementing Sparrow, Ingredion standardized the branding of their multilingual SharePoint sites, Microsoft Teams, mobile app, newsletters, and email notifications to maintain a consistent brand presence across all communication channels and markets.  

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Increased Efficiency and Accuracy  

By reducing reliance on Active Directory distribution lists and the IT team, Ingredion has significantly improved the efficiency and accuracy of their communication distribution resulting in more targeted and effective communications. 

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Enhanced Employee Experience  

Delivering more relevant, personalized content in multiple languages has improved the employee experience globally.   

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Streamlined Communication Processes  

Ingredion’s internal communications team has reduced the time and resources required to deliver relevant internal communications, giving the team more time back in their days to focus on more strategic activities.  

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With Sparrow Connected’s contextual news feeds and multilanguage features, we are no longer just reliant on emails in one or two primary languages. Our employees now receive relevant, personalized content in their preferred language in the channel they want to engage with us in. This has not only enhanced the employee experience, but also streamlined our communication processes, saving valuable time and resources."   

Cliff O’Neal
Internal Communications Lead at Ingredion

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Conclusion 

Through a successful ongoing partnership with Sparrow Connected, Ingredion continues to capitalize on opportunities to create a more connected, more engaged, and more productive global workforce.  

 

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Looking forward, we envision continued success with Sparrow Connected as the platform continues to evolve to meet the changing demands of today’s employees - ultimately helping us drive greater engagement and productivity across our global workforce."   

Cliff O’Neal
Internal Communications Lead at Ingredion

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