Over the past 60+ years of operations, Pacific Western Transportation (PWT) has grown to become Canada’s largest privately-owned people transportation company. Each day, its 16 subsidiaries transport thousands of students, commuters, travellers and personnel in five Canadian provinces and territories. However, this scale and diversity of operations posed a communications challenge for the company: providing timely, relevant, and accessible communications to drivers and other frontline staff, who make up the majority of PWT’s 5,000+ employees, while building a sense of community amongst the familial organizations.

In this session, you will learn:

• how the team at PWT conceptualized, built and rolled-out the Communications Centre of Excellence
• how to identify and integrate the right digital tools to support communication goals
• key take-aways that can be applied to your own communications practice