As business leaders, it's not uncommon for us to use "employee experience" and "employee engagement" interchangeably in discussions about internal communications. However, while these terms are indeed intertwined, they represent two distinct facets of interaction between a business and its workforce.
Employee Experience (EX) encompasses the totality of an employee's journey at an organization. Impacted by a vast array of factors including work environment, relationships with colleagues and superiors, and opportunities for growth, it represents the holistic aspect of an individual worker's relationship with the company - from onboarding to offboarding.
On the other hand, employee engagement is the pulse of an employee's emotional investment and commitment to their work and organization. Engaged employees are productive, motivated, and loyal. They are not just satisfied with their roles but also actively contribute towards the organization's objectives.
While they are two sides of the same coin, EX is broader than employee engagement. While engagement grapples with the emotional commitment of an employee towards their work and company, EX negotiates with every single touchpoint of an employee's journey, of which engagement is certainly an integral part. A well-curated EX often leads to high engagement levels, and similarly, an engaged employee is likely to perceive their overall experience positively.
As a company—whether large or small, fledgling or established—what can you do to boost both EX and engagement? Here are several practical tactics devised by internal communications professionals:
Here's a snapshot of how communication professionals can assist:
Navigating the challenges of employee engagement and experience isn't easy but Sparrow Connected is here to help. Designed specifically with communication professionals in mind, Sparrow Connected provides an array of tools to improve and manage your internal communications effortlessly.
Created natively to integrate with your existing Microsoft Suite, Sparrow Connected keeps the IT complexities to a minimum while maximizing communication efficiency across multiple channels, connecting thousands of employees from the frontlines to the Board of Directors. With our award-winning AI-powered omnichannel internal communications solution, we help drive crucial business outcomes across various industries, from tech to manufacturing to finance to healthcare and more.
Sparrow Connected is primed to assist you to revolutionize how you connect, engage, and share knowledge. It's not just about enhancing the employee experience or boosting engagement; it's about effectively connecting workplaces for a happier, more motivated, and highly productive workforce.
Do you want to experience firsthand how Sparrow Connected can elevate your internal communications? Schedule a demo with us today.