We saw new tools and technologies, new trends, and new ways of thinking about how internal communications teams can make their organizations more effective.
We also saw some old truths hold steady:
In this article, we share the top 10 most popular internal commnications articles of 2022.
We hope they inspire you to think differently about your approach to internal communications, and help you easily navigate the challenges that face the internal comms profession throughout 2023.
Six months into the Sparrow Connected alliance with Mike Klein, a communications leader with 30+ years of experience, and sponsorship of his growing #WeLeadComms movement, Mike discusses the state of the internal communication industry with Julie Ford, Sparrow Connected’s Head of Content.
The idea of employees going through the motions or working to rule is not a new one, but the sudden popularity of a new term for it indicates a gap for businesses between what they think is going on with their employees and what's actually happening.
Before we explore a possible remedy for quiet quitting, let’s learn more about what it is and why it's happening.
Communication is one of the fundamental elements of any organization, irrespective of industry. Whether you’re working in tech, manufacturing, healthcare, construction, logistics, not-for-profit – or anything in-between - effective communication is a significant factor in your company’s success - the better the communication, the better the productivity and business results.
So, how do you communicate effectively through written words?
It’s hard to believe we’re already in the third quarter of 2022 and 2023 is just around the corner. This is the time to take a look at your current internal communications strategy and start thinking ahead to 2023.
Do You Have The Internal Communication Tools You Need To Be Successful?
Doing an audit is an important step when creating and updating your communications strategy, which should be done regularly. The audit allows you to remove personal bias from those involved and instead use data to answer core questions.
The audit should be grounded in a few key categories:
When you want to communicate digitally with your frontline, seasonal or contact employees (those without corporate Microsoft licenses), you can't. They don't have access to your internet, they don't have access to email and that creates a huge gap in your communication strategy from an internal communication perspective.
The communication gaps can lead to serious consequences for the employees, the internal communications team and the company as a whole.
The DO-KNOW-FEEL-SAY approach is one that enables better segmentation based on the intended impact of any individual communication, and also creates a platform to allow for measurement that can make a better case to senior management for internal communication attention and spend.
Why does DO-KNOW-FEEL-SAY offer sharper segmentation?
One of the biggest challenges that organizations face with their internal communications is widespread adoption. Even if your company has the best tools, employees can be hesitant to adopt new technology for a variety of reasons such as poor training, unclear expectations, and more. The result can often be wasted company dollars and lots of frustration.
So how would adopting Sparrow Connected be different?
The global COVID-19 pandemic has triggered a significant workplace transformation. Over the past couple years, internal communicators have had to develop new internal communication strategies to support a very different work reality. Developing a winning internal communications strategy today requires you to stay on top of trends in internal communications and employee engagement.
Uncover five eye-opening internal communications stats.
M&A integration, and the internal and change communication that are essential to its success, will be a topic of increasing importance as the winners and losers from the pandemic become clear and industries continue their inevitable pathways towards consolidation. But what exactly do you need to know to be effective in this context?
How are communications in mergers and acquisitions different to standard internal communications or change communication?
What’s Next: