By Chris Izquierdo on September 06, 2022


If you’re reading this, you’ve likely invested in an internal communication platform before. The company presented at a conference, you researched them, and everything seemed to check out—but they ultimately failed to give you the results you were looking for. 

So how would adopting Sparrow Connected be different? 

In this blog, we’ll explore some of the unique features and benefits of Sparrow Connected – the internal communications platform that will help you achieve your goals and deliver value throughout your organization. 

1. Easy Integration For High Adoption 

One of the biggest challenges that organizations face with their internal communications is widespread adoption. Even if your company has the best tools, employees can be hesitant to adopt new technology for a variety of reasons such as poor training, unclear expectations, and more. The result can often be wasted company dollars and lots of frustration. 

So how can your company get past these obstacles and implement an internal communications platform that the entire company will love and benefit from?  

Sparrow Connected makes it easy. According to CITE Research, 69% of workers waste up to 60 minutes a day navigating between all of their organization's different apps, which can easily disrupt their train of thought. So instead of disrupting your employees’ current routines and habits, Sparrow Connected’s platform integrates with the channels your workforce is already using on a regular basis, such as SharePoint, Microsoft Teams, Email, and SMS.  
We even have a fully brandable mobile app. This level of integration brings communication to the channels your workforce is already using, minimizing organizational change management—a process that often requires a good amount of careful planning and follow-up—while also maximizing adoption. 

2. Personalized Messages For Maximum Engagement 

We’ve all heard that employees crave a connection to their company, and that increased employee engagement leads to more productivity, less turnover, and increased revenue. But for business leaders, achieving that is easier said than done. In fact, according to Gallup, only 36% of U.S. employees are engaged in their work and workplace—with 15% of employees being actively disengaged and reporting miserable work experiences. 

Fortunately, Sparrow Connected makes it easy to deliver personalized communications to your employees. As an employee, perhaps nothing feels worse than thinking that you’re just another “cog in the wheel” —and nothing enforces that feeling more than company-wide communication blasts that are impersonal and sometimes irrelevant. However, by segmenting your workforce and communicating only what’s relevant to these different groups, you can create a personal touch that your employees will appreciate.  

3. Intelligent Reminders For Minimal Disruption 

On top of support for personalized conversations, Sparrow Connected’s platform enables intelligent reminders to further increase adoption. Sparrow Connected keeps all of your workplace channels in sync so that once an employee reads a post in one channel, the platform marks it as read for that employee on every channel.  

Since employees no longer need to dig through countless messages on different channels to uncover new and important information, they can now easily move from one channel to another with minimum disruption.  

4. Detailed Analytics For Continuous Improvement 

Have you ever spent hours doing manual work to get even the simplest of communication metrics? If the answer is yes, you're not alone. A large percentage of internal communication professionals that we speak to have no way of tracking user activity or how much content is viewed on their internal comms technology platforms.

That’s why Sparrow Connected has made it easy for internal communications professionals not only to get basic metrics but also go deeper with automatically generated and easy-to-understand dashboards. As a result, you have the exact reports you need to understand which communication strategies are working and which ones are underperforming.  

Sparrow Connected even provides comprehension analytics before you publish any communications—letting you refine your message for the optimal content length, readability, tone, sentiment, and more before it even goes out.  

Turn Over a New Leaf with Sparrow Connected 

Many companies have been burned by third-party communication platforms before—the Sparrow Connected team has heard their pains and partnered with them to turn things around.  

At the end of the day, you deserve the best communication tools to reach all of your employees, boost productivity and bring value to your organization. 

Book a Demo 

See how Sparrow Connected is different.  

Book a Demo Today. 


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