The oil, gas, and energy sector is known for its dynamic environment, with employees often facing unique challenges such as remote work locations, safety risks, and the need for rapid adaptation to changing regulations and markets. In such a landscape, effective internal communication is not just beneficial—it's essential.
Here's what employees in this sector truly expect from their companies when it comes to communication.
Safety is paramount in the oil, gas, and energy sector. Employees expect regular, clear, and actionable safety updates that help them understand any potential risks and the measures in place to mitigate these. This includes not just emergency response plans, but also ongoing safety training and updates on regulatory changes.
The industry is subject to fluctuations due to market changes, regulatory updates, and technological advancements. Employees expect transparency about how such changes impact operations, job security, and company health. Open communication about these changes can reduce uncertainty and build trust.
Many workers in this sector are often put in long hours under challenging conditions. Recognition of their hard work and achievements—whether through company-wide communications, awards, or acknowledgments—can significantly boost morale and engagement.
A hierarchical structure is common in this industry, but that shouldn't keep employees from accessing leadership. Workers expect channels through which they can communicate their ideas, concerns, and feedback directly to those at the top. This could be through town hall meetings, direct messaging platforms, or Q&A sessions with leadership.
Given the specialized nature of many roles within the oil, gas, and energy sector, employees highly value clear communication about career development opportunities. This includes information on training programs, advancement paths, and skill development initiatives that help them grow professionally within the company.
As global attention on environmental issues increases, employees expect their companies to communicate their sustainability efforts and how they are addressing the environmental impact of their operations. Sharing goals, progress, and ways employees can contribute fosters a sense of pride and collective responsibility.
Recognizing the demanding nature of the work, employees expect communication that acknowledges and supports work-life balance. This can include information on policies for flexible working hours, mental health resources, and family support programs.
For internal comms professionals in the oil, gas, and energy sector, understanding these expectations is just the first step. The next is to implement communication strategies that meet these needs effectively. This involves leveraging the right tools and channels, fostering a culture of transparency and recognition, and ensuring that communication is a two-way street.
By aligning your internal communication strategies with what employees really expect, you not only enhance engagement and satisfaction but also build a more resilient and cohesive workforce prepared to navigate the complexities of the oil, gas, and energy sector.
Looking to elevate your company's internal communications to better meet employee expectations? Sparrow Connected is here to help. Request Your Free Consultation today.