Welcome back to the final part of our blog series on crafting a compelling business case for an internal communications platform. Today, we will dig into cost analysis, ROI, risk mitigation and close with actionable recommendations. Let's ground these stages of our business case template in relatable real-world examples. Ready? Let's dive in!
Breaking Down the Costs and Realizing the Returns
Every journey comes with an investment. And just like Baxter International, a leading healthcare company, you need to evaluate the costs tied to implementation, training, and ongoing support for the platform.
Baxter found that significant savings balanced the initial outlay. By bringing different communication channels under one platform, Baxter minimized redundancies and boosted their efficiency, brought about a tangible increase in productivity, and an uptick in employee engagement. Remember, your ROI isn't only about pounds, dollars, and cents; it also includes the value-added benefits of a well-engaged and well-informed workforce.
Tackling the Hurdles: Risk and Mitigation
Change inherently comes with a set of risks, and managing these uncertainties effectively becomes crucial. Let’s look at how FedEx, a global courier delivery services company, dealt with these challenges when they adopted their internal communications platform.
FedEx knew that user resistance was a real risk. Hence, they implemented a robust change management strategy that included godparents in the form of early adopters, comprehensive training sessions, and round-the-clock support during the initial roll-out phase. Despite the apprehensions, FedEx successfully managed this transition, leading to higher adoption rates over time.
Powering Through to the End: Conclusion & Recommendations
Our journey now brings us to a meaningful conclusion and myopic recommendations. Let's take a leaf out of Telstra’s, the Australian telco giant’s, book for this one.
Telstra reaffirmed the importance of adopting an internal communications platform by revisiting the essential points of their business case. They highlighted how the platform would support their strategic objectives, contributing to a robust, engaged, and efficient workforce, besides promising a noteworthy ROI.
The Support Act: Appendix
Supporting evidence in the guise of vendor comparisons, research data, user testimonials play a crucial role in persuading the stakeholders to make an informed decision. We witnessed this when Slack, the global workspace collaboration tool, built a business case for an internal change management.
Slack appended a detailed vendor comparison chart and testimonials from users in businesses like theirs. It gave their stakeholders a clear picture of the benefits of the proposed platform over the existing one and eventually led to the approval and success of the case.
It's not just about propounding a solution; it's about demonstrably communicating why it's necessary, how it aligns with your objectives, and how it can transform your organization. With real-life examples like Baxter, FedEx, Telstra, and Slack, we hope you now feel armed to present a rock-solid business case.
Remember, change is not daunting when it is carefully planned and meticulously executed. And Sparrow is here to help you on this journey. Connect with us so we can partner with you in reaching your internal communication goals.
Don't wait; download your FREE comprehensive business case template today!
What’s Next?
