By Adam Zouak on November 14, 2016
2 minute read

puzzle-pieces-300x212A Sparrow post might seem like a single, indivisible unit of communications. In reality, however, it’s made up of a number of components, and it’s important to understand Sparrow post structure so that you can create powerful posts that convey a congruent message.

In this article, you’ll learn about the components that make up a Sparrow post and what their purpose is in communicating with the your readers.


Sparrow Post Structure

  1. The Post Image
  2. The Title
  3. The Body
  4. The Call to Action

Each of these individual parts of a post have a specific role to play in communicating with the reader, but it all starts with the first two; the post’s image and its title.

Post Image

The post’s image is the first thing that most readers see. Its job is to grab the reader’s attention and make the reader begin to feel a certain way about the post. Ideally, we’d like them to FEEL like opening it.

Post Title

The post title or subject must communicate the BIG idea of the post and help the reader understand what he or she can expect the post to be about.

In Sparrow, the post title will either be overlaid on the image, or will appear below it. Either way, its purpose is the same.

Combined, the image and post title have the job of compelling the reader to open the post. This is known as “Selling the Open” and creating posts with images and titles that successfully make the sale is one of your goals as a post author.

Post Body

If your image and title have done their job, the reader has opened your post and will see the content of the post body. This is where you deliver your message, and the reader must be able to easily understand what you’re trying to say and what, if anything, you expect him or her to do.

Call to Action

The Call to Action is part of the body of the post, and is usually placed near the end of the content. This is true for both text-based and video posts.

Despite its rather dramatic name, the call to action is simply where you tell the reader what you expect him or her to do next. This could be as simple as asking for a “Like” or other post response, or it could be instructions on an external action you want the reader to take.

The call to action is important because most readers, by nature, will do nothing after reading your post. Remember that one of your primary goals is to get your readers engaged. Your call to action encourages that engagement.


What’s Next?

Now that you understand the components that make up a post, it’s time to learn how to manipulate the Sparrow post structure to create posts that effectively communicate with your readers.

Continue with the article titled “Attention Grabbing Post Images.”

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