Julie Ford 15:18
Yeah, that's a good point. So you're happy to get any feedback. Good feedback. So this leads me to my final big question. What do you think would happen if you turned internal communications off completely?
Jesse Cressman-Dickinson 15:32
This is such a hilarious concept to me. But I do think there may be people who believe it's possible that they would probably fall into the camp of seeing internal communication as something that a communication team exclusively does, rather than something that's part of everyone's job. Everyone plays a role in ensuring their teams and colleagues are informed. It's how we get things done. It's how we ensure everyone's aligned on what we collectively need to do and why or strategy, it's how we get everybody behind it. And on the same page, leaders know and understand the value of a pitch that gets your team motivated. It's the root of internal comms - getting your teams the information they need, to be inspired to do their jobs. It's something that everybody in the organization is responsible for. And it's a really important part of everyone's job and instilling this culture where everyone understands this, is equally as important as the platforms and the tools and the message themselves.
Julie Ford 16:30
It sounds to me like you absolutely cannot turn internal communications off, because internal communications is sort of the root of the organization and communications are going to continue, whether you have a formal internal communications team or not, you absolutely should have that team there to facilitate the communications, and empower the workforce to communicate with the organization with each other, and really build that thriving culture.
And, you know, have everybody be inspired and informed and able to do their jobs to the best of their ability. I can only imagine that, especially in healthcare, if there were no internal communications, the consequences could be quite dire. You know, if there's some kind of regulatory update, that is very critical, if there is some kind of security breach or cyber attack, how would that get communicated accurately, effectively to the workforce on time, without internal communications? So, at the end of the day, I agree with you. I think it is a funny question. And I don't think that you could turn it off, nor should you. Instead, you should just help facilitate it across the organization.
Jesse Cressman-Dickinson 17:45
You mentioned the role of facilitation. And I think it's so important, the role of helping to craft the message, ensuring that all the relevant stakeholders are aware and able to input because healthcare organizations are big, diverse bodies with many different people doing many different roles. So, there's absolutely an essential role for the internal communication team to play. But to your point, if the internal communications got turned off, that team went away, the messages would continue to flow, they wouldn't necessarily be accurate, they wouldn't necessarily be coordinated, but you can't stop it.
Julie Ford 18:26
Yeah. And that's not something that we want to experience. No, no, it's absolutely not, no, especially when lives are on the line, when people are there to receive care and require the providers, need the right information in order to deliver that care. So absolutely critical. And I don't think healthcare is the only place where that's absolutely critical, either.
Jesse Cressman-Dickinson 18:49
And we've seen this recently with going through the pandemic, but also a recent time where we didn't have internet access. You know, how do we get messages to our teams in a world with no internet? Fortunately, healthcare is great for this and that we have several offline channels that we are currently using, and we were able to activate them, but it's having the infrastructure that we had in place, was essential for responding to that and getting our teams the information, they needed to do their jobs. And to your point, Julie, it’s that they are saving lives, like that is their job. So, we have to help make sure that they have the information they need to do that.