By Julie Ford on November 15, 2023
2 minute read

As corporate communications professionals, we know that internal newsletters are a critical tool for keeping employees engaged, informed, and connected within an organization. However, many insurance companies struggle to create newsletters that capture the attention of their internal communications teams.

To help you overcome this challenge, share six powerful tips for creating engaging internal newsletters specifically tailored for insurance companies. 

1. Start with what's most important to your employees

Focusing on value-driven content is absolutely essential to the success of your internal newsletters. Highlight the relevance of the information by connecting it to employees' roles and responsibilities. Share updates on company goals, industry trends, and how each team member contributes to the overall success. This helps employees see the impact of their work and fosters a sense of purpose and engagement. 

2. Watch your tone and leverage storytelling

Traditional corporate emails can be stiff and impersonal, but your internal newsletter doesn't have to be. Use a casual and personable tone that resonates with employees. Incorporate storytelling techniques to make content more relatable and memorable. Share success stories, employee spotlights, or anecdotes that highlight the impact individuals and teams are making within the organization. By weaving narratives into your newsletters, you create an emotional connection and inspire employee motivation. 

3. Provide engagement opportunities 

Make your internal newsletter a dynamic and interactive experience. Include elements such as polls, contests, and shareable content that promote active participation. This not only boosts open rates but also enhances communication, company culture, and productivity. Encourage employees to contribute their ideas, suggestions, and feedback through interactive features like comments, quizzes and surveys. By involving employees in the conversation, you foster a sense of ownership and collaboration. 

4. Keep it concise and scannable

Busy employees appreciate concise and easily digestible content. Break up the text with bullet points, subheadings, and short paragraphs. Prioritize the most important information and keep unnecessary details to a minimum. Respect your employees' limited time by providing the essential highlights. If additional content is available, consider linking to external resources or providing brief summaries with the option for further reading. 

5. Share valuable resources

Invest in your employees' growth and well-being by offering resources that provide value beyond the workplace. Highlight professional development opportunities, fringe benefits, upcoming events, industry news, and internal job openings. By providing practical takeaways that employees can apply to their personal and professional lives, you create a newsletter that becomes a valuable resource employees look forward to receiving. 

6. Measure and optimize 

Don't forget to measure the effectiveness of your internal newsletter. Track metrics like open rates, click-through rates, and employee feedback to gain insights into what resonates with your audience. Use this data to continuously optimize your newsletters and improve engagement. Experiment with different content formats, subject lines, and delivery schedules to find the best approach for your insurance company. 

Creating an engaging internal newsletter can be a powerful tool for improving internal communications and driving employee engagement within insurance companies.  

At Sparrow Connected, we understand the challenges insurance companies face in maintaining strong internal communications. Our expert team is here to help you implement these strategies and tailor them to your specific needs. 

Schedule a chat with us today and discover how we can work together to transform your internal communications, foster employee engagement, and drive success within your insurance company. 


What’s Next? 

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BLOG POST TAGS: Internal communications digital transformation insurance

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