By Faisal Khan on January 05, 2023
3 minute read

2022 was a year full of change for the internal communications profession.

We saw new tools and technologies, new trends, and new ways of thinking about how internal communications teams can make their organizations more effective.  

We also saw some old truths hold steady:  

  • Internal communications is still essential in today's workplace 
  • Employees are still every company’s most valuable asset  
  • There's no substitute for effective communication 

In this article, we share the top 10 most popular internal commnications articles of 2022.  

We hope they inspire you to think differently about your approach to internal communications, and help you easily navigate the challenges that face the internal comms profession throughout 2023. 

1. IC Leaders Need To Think “Hand On The Wheel” Before “Seat At The Table” 

Being in control by steering the wheel on the ship

Six months into the Sparrow Connected alliance with Mike Klein, a communications leader with 30+ years of experience, and sponsorship of his growing #WeLeadComms movement, Mike discusses the state of the internal communication industry with Julie Ford, Sparrow Connected’s Head of Content. 

Read the Interview 


2. Can Better Employee Surveys Help Address Quiet Quitting? 

Sparrow Connected Blog Post-4

The idea of employees going through the motions or working to rule is not a new one, but the sudden popularity of a new term for it indicates a gap for businesses between what they think is going on with their employees and what's actually happening. 

Before we explore a possible remedy for quiet quitting, let’s learn more about what it is and why it's happening.   

Read the Article 


3. The 5Cs Of Effective Written Communication 

Desk view of a businessman typing on laptop (1)

Communication is one of the fundamental elements of any organization, irrespective of industry. Whether you’re working in tech, manufacturing, healthcare, construction, logistics, not-for-profit – or anything in-between - effective communication is a significant factor in your company’s success - the better the communication, the better the productivity and business results.   

So, how do you communicate effectively through written words?   

Find Out 


4. Internal Communications 2023 – Start Planning Now 

Checklist with goal, plan, and action written on a 2023 planning diary.

It’s hard to believe we’re already in the third quarter of 2022 and 2023 is just around the corner. This is the time to take a look at your current internal communications strategy and start thinking ahead to 2023.  

Do You Have The Internal Communication Tools You Need To Be Successful? 

Read the Article 


5. Auditing Your Internal Comms? Critical Questions To Ask In Your Survey 

Internal communication audit written on a planner at office desk. (1)

Doing an audit is an important step when creating and updating your communications strategy, which should be done regularly. The audit allows you to remove personal bias from those involved and instead use data to answer core questions.   

The audit should be grounded in a few key categories: 

  • Communication Themes
  • Communication Channels
  • Communication attributes
  • Organization Specific Questions

Read More


6. How To Close Your Biggest Communication Gap 

A panorama of blurred-out people walking in a corridor of a corporate office, going in different directions

When you want to communicate digitally with your frontline, seasonal or contact employees (those without corporate Microsoft licenses), you can't. They don't have access to your internet, they don't have access to email and that creates a huge gap in your communication strategy from an internal communication perspective.   

The communication gaps can lead to serious consequences for the employees, the internal communications team and the company as a whole.  

Read the Article 


7. DO-KNOW-FEEL-SAY: Can Internal Communication Finally Flip the Script? 

Woman holding digital screen with “new way” highlighted in yellow

The DO-KNOW-FEEL-SAY approach is one that enables better segmentation based on the intended impact of any individual communication, and also creates a platform to allow for measurement that can make a better case to senior management for internal communication attention and spend.  

Why does DO-KNOW-FEEL-SAY offer sharper segmentation? 

Find Out 


8. What Makes Adopting Sparrow Connected Different? 

Happy employees receiving internal communications on different devices

One of the biggest challenges that organizations face with their internal communications is widespread adoption. Even if your company has the best tools, employees can be hesitant to adopt new technology for a variety of reasons such as poor training, unclear expectations, and more. The result can often be wasted company dollars and lots of frustration.  

So how would adopting Sparrow Connected be different? 

Read the Article


9. 5 Internal Communications Stats You Simply Cannot Ignore 


The global COVID-19 pandemic has triggered a significant workplace transformation. Over the past couple years, internal communicators have had to develop new internal communication strategies to support a very different work reality. Developing a winning internal communications strategy today requires you to stay on top of trends in internal communications and employee engagement. 

Uncover five eye-opening internal communications stats. 

Read the Article


10. M&A Communication: What Do You Need to Know to Be Effective? 

Mergers and acquisitions written on a meeting table. (1)

M&A integration, and the internal and change communication that are essential to its success, will be a topic of increasing importance as the winners and losers from the pandemic become clear and industries continue their inevitable pathways towards consolidation. But what exactly do you need to know to be effective in this context? 

How are communications in mergers and acquisitions different to standard internal communications or change communication?  

Find Out 


What’s Next:   

Learn more from the experts, even when you're on-the-go, on the field, or at home

Internal Comms Connect (ICON) is a new Sparrow Connected free resource for pros like you. Join our internal comms experts as they share their experiences, success stories, and even failures, within the industry. Get insights and pointers anytime, anywhere.

Book a Demo
BLOG POST TAGS: Comms Strategy Internal communications Internal Comms roundup

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