By Julie Ford on September 12, 2019

Over the past 60+ years of operations, Pacific Western Transportation (PWT) has grown to become Canada’s largest privately-owned people transportation company.

Each day, its 16 subsidiaries transport thousands of students, commuters, travellers and personnel in five Canadian provinces and territories. However, this scale and diversity of operations posed a communications challenge for the company: providing timely, relevant, and accessible communications to drivers and other frontline staff, who make up the majority of PWT’s 5,000+ employees, while building a sense of community amongst the familial organizations.

In this session, you will learn:

  • how the team at PWT conceptualized, built and rolled-out the Communications Centre of Excellence
  • how to identify and integrate the right digital tools to support communication goals
  • key take-aways that can be applied to your own communications practice


Event Details

Date: September 12, 2019  |  Length: 16min
Time: 10:00 MDT / 12:00 EDT
Speakers: Pamela Deadmarsh, Director, and Amaira Hansen, Senior Communications Specialist, from PWT’s Communications Centre of Excellence (CCoE)


Produced when Sparrow Connected was a part of DevFacto Technologies.



The transcript for this webinar is currently unavailable. For more help, contact us at

WEBINAR TAGS: webinar Internal Comms

Watch More Webinars

How to Measure Internal Communications

Measuring the impact of internal communication took a huge leap forwar...

The Strategic Case for Internal Communication

The first webinar in our brand new #WeLeadComms x Sparrow Connected We...

Working with the C-Suite

Working with the C-Suite is considered one of the biggest challenges f...

← Back to All Webinars

Be a Guest Speaker

Are you an internal communications leader who:

  • Wants to help educate and inspire internal comms pros around the world?
  • Enjoys respectfully debating current internal comms trends, ideas and opinions?
  • Is committed to elevating the internal comms profession?

If yes, you could be a fit for our Sparrow Connected + #WeLeadComms Webinar Series.

Fill out the form and a member of the Sparrow Connected team will be in touch.